mtablante [at] gmail [dot] com | @marytablante | www.linkedin.com/in/marytablante
Journalism & Communications Experience
Digital communications professional with 10+ years of experience developing online communications strategies for websites, social media, and email newsletters to drive community engagement for leading Asian American civil rights organizations and national coalitions.
Communications & Digital Experience
Asian Americans Advancing Justice | AAJC, Digital Strategies Manager | Oct. 2017 – Nov. 2021
- Increase website traffic by 9k users monthly, develop average of 3 email campaigns a month, and 4 blogs monthly to move advocacy on social justice issues impacting the Asian American community
- Manage Twitter account with 13.3k followers, averaging 180k impressions monthly
- Plan and implement digital campaigns for the 2020 Census, voting rights protections, and family immigration with a diverse coalition of advocacy organizations
- Maintain and seek opportunities for blog collaborations on Medium account
National Council of Asian Pacific Americans (NCAPA), Communications Associate | April 2015 – Oct. 2017
- Created NCAPA’s first communications plan, outlining opportunities for media outreach and growth
- Built social media presence for coalition of more than 30 national Asian American, Native Hawaiian and Pacific Islander organizations; increased Twitter following by 80 percent in a year
- Collaborated with board, membership and policy committees to develop media campaigns
- Streamlined rapid response system with NCAPA leadership; authored first draft of press releases (4-6 monthly) in response to policy priorities, such as immigration, health, and education
Skills
- Programs & content management systems: Meltwater, Canva, Google Analytics, WordPress, SquareSpace, Tweetdeck, MailChimp, Action Network
- Editorial: AP style, copy editing, fact checking, press releases
Volunteer Experience
Co-president, Asian Pacific American Labor Alliance-DC Chapter
Board member, Conference on Asian Pacific American Leadership, 2016-2018
KAYA Filipino Americans for Progress, 2014-2020.
Education
Bachelor of Arts. University of Maryland, College Park. Double major in journalism and history.
